What is TikTok Shop ?
TikTok Shop is the new marketplace on the TikTok social network, offering you the opportunity to access the online sales model of “Social Selling” through the leading platform in this field. Please note that TikTok Shop is a distinct E-Commerce service from TikTok Business, which is the advertising platform of this social network.
TikTok Shop does not operate like a traditional marketplace; users do not go there to buy products but to entertain themselves. This is why purchases on TikTok Shop are more impulsive and need to be integrated into engaging content focused on entertainment. This requires managing this channel in collaboration with creative digital teams, as it must be aligned with the platform's marketing and communication strategies. TikTok also allows you to leverage its network of content creators to promote your products through its affiliate program.
Your TikTok Account Manager can guide you on how to sell correctly on the platform, but you can also learn more through the Seller Academy.
What are the prerequisites for creating products on this platform ?
We recommend consulting the “Product Creation Guide” on TikTok Shop before starting your setup on Shoppingfeed.
How to integrate TikTok Shop ?
Please follow the detailed steps below. Integration with TikTok Shop is straightforward but requires some initial configurations in the TikTok Shop Seller Center :
Warehouse Setup :
Go to your account settings in the Seller Center and set up set up your pickup and return warehouses in the "Warehouse Settings" section. Please assign a different name to each warehouse.
Brand Setup :
From the "Qualification Center," go to the "Brand Qualification" tab. Then click on the "Add Brand Authorization" button and create the brands of the products you wish to sell on the platform.
Note : It’s possible that TikTok Shop may not approve your brand if you are a single-brand manufacturer. In this case, you can use the code 7374732359353157382 to create your products.
GPSR Data Setup (EU Regulation) :
To sell on TikTok Shop, you must comply with the new European Product Safety Regulation (GPSR) :
- Go to the Seller Center.
- Click on "Qualification Center."
- Click on the "Responsible Person" and "Manufacturer Information" tabs to fill in the necessary data.
Connecting your TikTok Shop account with Shoppingfeed :
To connect your TikTok Shop account to Shoppingfeed, simply enter your account ID (or store code) available in the Seller Center.
Feed Setup :
Start setting up your feeds through the "Mapping" tab. Most fields are already pre-filled by default. You will need to add some mandatory information that you previously generated in the Seller Center.
Enter the warehouse name in the fields inventory.x.warehouse_name :
- You can specify up to 3 different warehouses.
- If you have multiple warehouses, feel free to use a dynamic field to assign the correct warehouse to each product.
- For each warehouse, also make sure to map the correct stock field intended for this purpose via the inventory.x.quantity fields.
Enter GPSR Regulation Information :
- Enter the "manufacturer" ID in the manufacturer_ids field.
- Enter the "responsible person" ID in the responsible_person_ids field.
- Use a static field if the data is the same for all your products.
Next, through the Matching tab, associate the brands from your catalog with the brands created in the TikTok Shop Seller Center.
Type the name of your brand, it will be automatically suggested if it already exists on TikTok Shop.
If your brand has not been approved for product creation, use the code 7374732359353157382 with a rule on your {brand} field.
Then, in the Selection tab, map your categories with those on the TikTok Shop platform :
- Make sure to only use the categories that have been validated for your store through the Seller Center.
- Feel free to use our A.I. tool, Ailice, to automatically map the categories. You will then need to validate the results in the menu on the left, under the Ailice tab.
Focus on Matching Offers to Existing Products on TikTok Shop
Matching by EAN is not supported on TikTok Shop. However, it is possible to match products using the UGS (SKU) on TikTok Shop with your SKU/Product ID.
To do this, you need to map the UGS field on the TikTok Shop side with the SKU/Product ID in Shoppingfeed.
Simple Products and Variants
- Matching via SKU works for both simple products and variants (variations).
- It is possible to modify the UGS directly in the TikTok Shop interface to ensure it matches with Shoppingfeed.
Parent Products
- The UGS field cannot be modified at the parent product level.
- If a change is required, you will need to delete and recreate the entire product with the correct information.
Now, go to the Autotag tab :
- Based on the categories you mapped earlier, TikTok Shop will request different mandatory and optional attributes to create products on the marketplace.
- Make sure all mandatory attributes (marked with a red banner) are correctly mapped/filled in.
- Feel free to also fill in some optional attributes to boost your sales and the visibility of your products.
Finally, after all these settings, you can choose the categories/products you wish to display on TikTok Shop using the following options :
- Select/Deselect all products
- Select/Deselect all products in the category
- Select/Deselect an individual product
Note : If you wish to remove a product from being published on TikTok Shop, you can uncheck it via the Selection tab. A stock update will be made to reduce the product quantities to zero, but it will remain published in the store as out of stock. To permanently delete a product, you must do so through the TikTok Shop Seller Center.
Click the "Update" button. Once the feed is launched, the product creation process on TikTok Shop will require several automated calls made by Shoppingfeed. Please wait at least 24 hours before checking integration errors.
In the Errors investigator tab, all products rejected by the TikTok Shop platform are listed together. You can view the error details by clicking on it.
Error messages returned by the platform are slightly encrypted but can be interpreted using the information in the center of the message.
Example :
“product: 36009004 - param body.brand_id is invalid___RequestId:20241206021553C98BF9480A8D874B9550”, you should pay attention to: “brand_id is invalid,” which indicates the reason for the error.
In any case, to help resolve errors, here are the most commonly encountered codes along with their solutions. Feel free to contact our teams for any additional assistance on this topic:
- param body.brand_id is invalid : complete the brand mapping for all your products (via the Mapping tab).
- param body.product_attributes[0].values[0].id is invalid : make sure that the data provided in certain attributes (via the Autotag tab) complies with the values allowed by the platform.