Why sell on BricoBravo?
BricoBravo positions itself as a vertical marketplace targeting the DIY and home market. The platform is considered the leading specialized marketplace of this type in Italy. It is an ideal environment for "Home & Garden" brands with a coherent assortment (tools, small DIY, garden furniture, auto/motorcycle accessories…). Sellers can benefit from a dedicated account manager throughout the setup of their marketplace account.
Key categories:
Name |
Product examples |
|---|---|
Manual and electric tools for DIY |
Drills, screwdrivers, hammers, pliers |
Bathroom furniture and equipment |
Bathroom furniture, faucets, showers |
Garden and outdoor |
Pools, gazebos, garden sheds, outdoor furniture |
Car and two-wheeler accessories |
Seat covers, maintenance tools |
Connected home |
Home automation, alarms, connected devices |
Indoor and outdoor lighting and electrical equipment |
Lamps, wall lights, bulbs, spotlights |
Security systems |
Alarms, video surveillance, connected locks |
Make sure your catalog fits within these categories. Assortments that are too far removed (clothing, food, etc.) will not be accepted.
Product listing quality:
The platform requires high-quality, reliable technical content. Offers must also be regularly updated (price and stock refresh every hour).
Short and clear title: limit the title to approximately 85 characters. Specify the product family, material, size or color, and brand. For example: 18V Cordless Drill – Bosch GSR 18V-55.
Detailed descriptions: the description must be in Italian (or English for international sales). Include technical characteristics (dimensions, power, composition), recommended uses, and certifications. Avoid emojis, GIFs, and images in the description.
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Quality visuals: provide 2 to 6 images preferably in JPG, PNG, or WEBP format and sized 1100×1100. The first photo should show the product on a neutral background; the following images can show details or the product in use. Image URLs must be accessible online (no redirection or IP blocking).
How to connect BricoBravo to Shoppingfeed?
BricoBravo primarily focuses its activity in Italy. Therefore, the connector for Shoppingfeed is available only on this market:
Retrieve your API key available from your BricoBravo platform and enter it on Shoppingfeed during your first connection:
How to set up your feeds?
Start configuring your feeds via the "Mapping" tab. Most fields are already filled by default:
Note: there is no shipping fee management on this platform. We recommend including shipping costs directly in the product sale price.
From the "Selection", choose the products you want to export to the marketplace. Then click "Update" to generate your export. Next, go to the "Settings" tab to retrieve the URLs of your feeds to send to BricoBravo:
Use the public URLs to set up automatic data retrieval by BricoBravo. Enter them in "Catalog" > "Feeds" > "Feed Management":
Note: BricoBravo retrieves your product export once a day (every 24 hours) and your offers export every hour. Your offers export may contain no data if no changes have been detected. It will appear as an error on BricoBravo but will not prevent your offers from being published.
Once your products and offers are sent, you can check the publication status of your catalog directly from the BricoBravo interface or by email in the daily activity report. Platform support is available directly at this address: sellersupport@bricobravo.com.
Tips to optimize your sales?
Participate in promotional campaigns
BricoBravo regularly organizes campaigns (sales, Black Friday, bravo days, loyalty programs) that increase visibility. Consult your account manager to participate.
Optimize titles and attributes
Use relevant keywords and complete technical information to improve your organic ranking on BricoBravo and Google.