Setting BulletPoints and Keywords for Amazon
When a buyer browses Amazon, they are much more likely to read the BulletPoints than the product description. For this reason, we highly recommend setting BulletPoints that are dynamic and helpful to the buyer. Along with Keywords, BulletPoints will be key metadata that will help your products be found and bought.
Setting Keywords is equally important. Today, more people use Amazon for product research than any other resources in the world. Without relevant and targeted keywords, your products will only have the title and the description to help get themselves under buying eyes.
Learn more about Amazon keyword best practices here.
BulletPoints and Keywords are both available and mappable in the Amazon Field Mapping tab in Shoppingfeed. You can set them to be mapped with either a set value [a static field] or a value that changes, depending on the product {a dynamic field}. To set either dynamically, follow these simple instructions.
This example shows how you would set Bulletpoint for only T-shirts in your store to the phrase 100% Cotton, Machine washable:
- In the Create New Fields tool, create a field and name it Bulletpoint1
- In the Field Mapping Tab, find the available field Bulletpoint1 and map it to your newly created field.
- In the Rules tool, create a rule that says IF category is T-shirt, THEN replace Bulletpoint 1 with 100% Cotton, Machine washable
- Create more rules that do the same for each other category
Product Title
The product title is one of the main fields used by Amazon and search engines to measure the relevancy of a detail page as part of a customer search. Titles that are created according to the category perform better in product searches. A customer is more likely to click on high-quality product titles in search results to help them make a purchasing decision.
The following table shows high-quality listing compared to a low-quality listing.
Reset your Amazon Listings
Shoppingfeed sends product data on Amazon via multiple feeds, filling the required product data piece by piece. From time to time, sync problems can occur in your Amazon channel.
During setup, it's possible that updated information will not be accepted by Amazon when you change important information in between the updates, most commonly the product SKU. In these cases, use the Reset feature under Amazon Settings to deactivate every SKU from your Amazon Seller Central that Shoppingfeed has attempted to list for you.
Note: you must be the ASIN owner, and authorized by Amazon to change the ASIN content.