Google Merchant Center is a platform that allows businesses to upload their product data to Google. It acts as a bridge between online retailers and Google, enabling them to display their products in various Google services, including Google Shopping, Google Ads, and other Google properties.
For those currently utilizing Google Merchant Center Classic there will be no need to do anything as any current product feed will migrate when switching over to Google Merchant Center Next.
Finding your Shoppingfeed Google Product Feed URL
In the Shoppingfeed dashboard connect your Google Merchant Center
Once connected to Google Merchant Center go to Setting section within the Google Merchant Dashboard and the link can be found in the green box at the top:
Creating Pricing Currency Rule
Google requires that the currency be defined within the {pricing} field that is sent to Google Merchant Center.
To create this rule go to the rule tool within the Shoppingfeed dashboard
Within the rules tool create a new rule and structure your rule with the appropriate currency
Note: Make sure to include the space [ ] and the proper currency for the market you are selling on (USD, CAD, EUR, etc.)
Setting up your Product Feed with a Shoppingfeed URL
To add a product feed go to the products page on the left side navigation and press "Products"
From the Products page press the Add products:
In the following screen from the multiple option select the tile that is labeled "Add products from file"
Once the tile has been selected enter the Shoppingfeed URL that was retrieved earlier and edit the frequency at which Google will retrieve the data from Shoppingfeed. By default Google will be set to 24 hours at 12AM. No username or password is needed to access the file. Once completed hit continue and Google will begin to pull the product data within Shoppingfeed.
If any issues occur please reach out to support@shopping-feed.com