In this article, you will find all the words or expressions that may appear in the interface or in exchanges with the Centric Shoppingfeed customer service.
Each word/expression is accompanied by a brief explanation:
Agency
An agency is the intermediary between the advertiser and the publisher. It offers both parties campaign management services, including cost negotiation, qualitative analysis of distribution media, audience measurement or tracking, and payment management. It earns revenue by negotiating large volumes of targeted distribution with advertisers and attracts publishers by simplifying their workload.
Advertiser
The advertiser is the person or company that wants to run marketing communication for its products or services. This can target the sale of goods or services (online stores, games, etc.), user acquisition (newsletter sign-ups), or simply traffic acquisition to meet a visitor commitment, for example.
API
An acronym for Application Programming Interface, an API allows applications to connect to each other and exchange data.
Call to Action (CTA)
A visual element used to capture user attention and convert visitors into customers. Typically a button or banner linking to a form or landing page, encouraging users to perform a specific action.
ASIN
The ASIN (Amazon Standard Identification Number) is a unique 10-character alphanumeric code used to identify items on Amazon. It appears on the product information page on Amazon. For books, the ASIN is identical to the ISBN. For other products, a new ASIN is created when the item is added to Amazon’s catalog.
Example: The ASIN for Hasbro’s Monopoly game is B00005N5PF.
ASINs can be used to search the Amazon catalog by entering the code into the search field.
Back Office / Back End
The back office includes all support, logistics, administration, and control activities of an online store. It is the part of the store that customers cannot see.
Big Data
The place where all e-commerce site data is stored. These servers allow customers to access the information required to load the online store on their devices.
Click-and-Collect
A purchasing method where customers buy products online and pick them up in-store. This concept applies to “brick-and-mortar” retailers that also operate e-commerce sites.
CMS (Content Management System)
Software, usually provided as SaaS, that allows users to create, publish, and manage a website without programming knowledge. Popular CMS platforms include Prestashop, Magento, Shopify, and Webetsolution.
Cookie
A small file stored on a visitor’s hard drive that allows recognition of a user during subsequent visits (see retargeting platforms).
Cost Per Lead (CPL)
Compensation paid to an affiliate based on the number of visitors who become leads (form submissions, phone calls, etc.). It measures ROI for lead acquisition.
Customer Acquisition Cost
Calculated by dividing the total cost of a marketing campaign by the number of new customers generated by that campaign.
Cost Per Action (CPA)
The cost paid by the advertiser or affiliate for each action performed by a user (often a purchase). CPA campaigns are performance-based.
Cost Per Click (CPC)
Compensation is paid to an affiliate based on the number of clicks generated by their visitors.
Cost Per Mille (CPM)
Advertising space purchased based on 1,000 banner impressions or 1,000 ad-supported pages. The CPM depends on the target audience and ad size.
Cross-Selling
A sales technique that proposes complementary products to a customer interested in a given product, increasing the average basket value.
Cross-Channel
An evolution of multi-channel marketing that involves distributing the same message across multiple communication channels that work together (e.g., a QR code in a magazine linking to mobile content).
CTR (Click-Through Rate)
The ratio between clicks and impressions of a banner.
Example: 1 click out of 100 impressions equals a 1% CTR.
Double Click
A remuneration model where payment occurs when a visitor clicks once on an affiliate link and then clicks again on the advertiser’s site.
Drive
A purchasing method where customers order online and collect their goods by car at a dedicated pickup point. Widely adopted in France, especially in mass retail.
Drop Shipping
A stock management method in which suppliers handle product shipping directly.
EAN
The European Article Number is a standardized barcode with a 12- or 13-digit product identification number. Each EAN uniquely identifies a product and its manufacturer.
Example: The EAN for Colgate Total 75 ml is 4011200296908.
Ergonomics
The study of interactions between humans and their environment. In web contexts, it focuses on improving user interfaces.
ERP
Enterprise Resource Planning software.
Product Page
The page displays all details about a product in an online store. Optimizing product pages is crucial for conversions.
Product Feed
An automated process that distributes a merchant’s product catalog to partner platforms (price comparison sites, affiliates, marketplaces). Includes product name, description, price, images, and availability.
Front Office
The visible part of an online store where visitors interact and place orders.
FTP
File Transfer Protocol, used to exchange files between computers.
Fulfillment
A logistics service handling all post-order operations: inventory management, order shipping, invoicing, etc.
Web Hosting
A service that stores website content (data, images, videos) on servers to make it accessible via the internet.
HTTPS
A secure protocol using SSL to protect data transfers, such as payments.
ISBN
The International Standard Book Number uniquely identifies published books. It contains 10 or 13 digits.
Example: Harry Potter and the Deathly Hallows (UK Adult Edition) ISBN: 978-0747595823.
JavaScript
A programming language used to create interactive web pages. For SEO purposes, JavaScript files should be placed at the bottom of the page when possible.
KPI
Key Performance Indicator—metrics used to evaluate the performance of a campaign or e-commerce store (conversion rate, retention rate, acquisition cost).
Landing Page
The destination page is reached after clicking an advertisement or marketing link.
Mobile Marketing
Marketing actions using mobile devices to promote products or services, including apps, geolocation, personalization, and mobile email marketing.
Link Building
A strategy to improve SEO by acquiring external links pointing to a website. Link quality is more important than quantity.
Feed Aggregators
Software tools that help merchants export product catalogs to marketplaces, price comparison engines, and affiliate networks.
Marketplace
An e-commerce platform that allows multiple sellers to offer products under one website, increasing sales volume opportunities.
Logistics
All resources used to provide customer service: transport, packaging, storage, and support.
Keyword
A term or phrase that helps search engines index a web page. Keywords must be carefully selected and emphasized.
Multi-Store
A system allowing management of multiple online stores from a single administration interface.
Multi-Channel
A strategy that offers multiple sales channels (website, app, marketplace, phone sales).
Omnichannel
An advanced strategy integrating all channels seamlessly to personalize the customer journey and capture customers anywhere.
Open Source
Software with accessible and redistributable source code; free usage is often an option.
Average Basket
The average order value in e-commerce.
Abandoned Carts
When a visitor adds products to a cart but does not complete the purchase.
PHP
A free programming language widely used to generate dynamic web pages.
Phygital
The integration of digital tools (tablets, screens, kiosks) into physical stores to enhance the shopping experience.
PLA (Product Listing Ads)
Google Shopping ads are generated dynamically from product feeds, displaying product images, prices, and merchant names.
Product Feed (XML)
Typically, an XML file is queried daily by partners, containing product data such as images, descriptions, and prices.
Publisher
The owner or representative of websites offering advertising space.
Remarketing
Advertising campaigns targeting users who previously visited your website.
Responsive Design
A design approach where a website adapts to all screen sizes and devices.
ROI
Return on Investment, measuring gains or losses relative to initial investment.
SaaS
Software as a Service, software delivered over the web.
SEA
Search Engine Advertising, paid search engine visibility (Google Ads, Google Shopping, Bing Ads).
SEM
Search Engine Marketing, covering paid search campaigns and related strategies.
SEO
Search Engine Optimization techniques are used to improve natural search rankings.
SERP
Search Engine Results Page: the list of results displayed by a search engine.
Shopbots
Price comparison robots.
Showrooming
Visiting a physical store to evaluate a product, then purchasing it online, often at a lower price.
SKU
A unique product identifier.
SSL
A protocol that secures data exchanges.
Tracking System
Software that records user actions generated by affiliate traffic.
Cron Job
A scheduled task executed automatically at defined times.
Click-Through Rate
Number of clicks divided by the number of impressions.
Conversion Rate
The ratio of visitors or clicks that result in purchases.
Token
A connection key required for API access. Each Centric Shoppingfeed account has its own token.
Session Tracking
A tracking method used in affiliate programs to associate conversions with affiliate IDs during a browsing session.
Post-Click Tracking
Tracking users via cookies after they click an ad, following them through their site navigation.
Traffic
The number of visits recorded on an online store.
Checkout Funnel
The customer journey from adding a product to the cart to completing payment.
UI & UX
User Interface and User Experience design principles aimed at usability and satisfaction.
UPC
Universal Product Code, a 12-digit barcode used mainly in the United States.
Example: Amazon Kindle UPC: 892685001003.
Up-Selling
Encouraging customers to purchase a higher-end product than the one viewed or selected.
URL Rewriting
Optimizing URLs with keywords to improve SEO.
Unique Visitor
A visitor is identified as coming from a single device or IP within a defined time frame.
Web Service
APIs provided by service providers to perform operations programmatically instead of via a website.
Web-to-Store
Researching a product online before purchasing it in a physical store.
XML
A file format structured using tags (e.g., <tag>data</tag>).