In this article, you will find all the words or expressions that may appear in the interface or exchanges with the Shoppingfeed customer service.
And each word/expression will be accompanied by some explanations:
Agency
Is the person who intervenes between the advertiser and the publisher. It offers advertisers and publishers the management of marketing campaigns through cost negotiation, qualitative study of distribution media, audience measurement or tracking, and payment management. It easily remunerates itself by negotiating with advertisers for large volumes of targeted distribution to advertisers. It charms publishers by simplifying their work.
Advertiser or advertiser
Is the person who wants to do marketing communication on its products or services. This can be targeted towards the sale of goods and services - online store, games..., acquiring internet users - subscribe to the newsletter -, or simply acquiring traffic to cover a commitment in the number of visitors, for example.
API
Is an acronym for Applications Programming Interface, is a programming interface that allows you to "plug into" an application to exchange data. Call to action / Call to action
ASIN
The ASIN (Amazon Standard Identification Number) is a unique block of 10 letters and/or numbers that identify items. The ASIN appears on the product information page on the Amazon.fr site. For books, the ASIN is identical to the ISBN. For all other products, a new ASIN is created when the item is uploaded to our catalog. On the detailed product page, you will find the ASIN as well as other information about it, including dimensions, number of pages (if it's a book), or number of discs (if it's a CD box set).
The ASIN can be used to search our catalog. If you know the ASIN or ISBN of the item you are looking for, type it in the search field (located at the top of most pages) and click the GO button. If the item is in our catalog, it will appear in your search results. Example: The ASIN of Hasbro's Monopoly game is B00005N5PF.
Back office/Back end
The back office includes all the support, logistics, administration, and control activities of your online store. It's the part of your store that your customers can't see.
Big Data
It's where all the data from your e-commerce site is stored, and it's from these servers that your customers can access the information needed to load your online store on their computer.
Click-and-collect
Click-and-collect refers to the action of buying a product online and then picking it up in-store. This concept concerns "Brick and mortar" retailers with both an e-commerce site and physical stores.
CMS
Content Management System, refers to SaaS software that allows you to create, publish, and manage a website without the need for knowledge of computer language. The name of these software translates into French as "Content Management System." Renowned CMS solutions include Prestashop, Magento, Shopify, Webetsolution...
Cookie
A small file located on the visitor's hard drive that allows recognizing the visitor during successive visits (cf. Retargeting Platforms)
Cost per lead (CPL)
Remuneration of the affiliate in proportion to the number of its visitors who become "leads" on the affiliate's site. Identifies the return on investment for acquiring a prospect (form filling, phone call costs, etc.)
Cost of acquiring a new customer
Can be calculated on a particular marketing campaign by taking the total cost of the campaign and dividing it by the number of new customers generated by that campaign
Cost per action (CPA)
Cost paid by the advertiser or affiliate for each action generated by the internet user. A CPA campaign is a paid campaign when the user takes action, often a purchase. It's a performance campaign.
Cost per click (CPC)
Remuneration of an affiliate based on the number of clicks generated by its visitors.
Cost per thousand (CPM)
Space purchase made by an advertiser based on 1,000 banner impressions or based on 1,000 PAP (pages with advertisements). The amount of CPM depends on the target reached by this advertising space and the size of the space sold.
Cross selling
Refers to a commercial technique that involves offering a customer interested in one product a set of other complementary products to increase the average basket and make products that are not always visible more prominent.
Cross-channel
Is the continuity of multi-channel and involves broadcasting the same message on multiple communication channels that will combine. It is the logical continuation of multi-channel. Example: a QR code placed in a magazine to offer content available on mobile or tablet.
CTR (Click Through Rate)
Represents the ratio between clicks and impressions of a banner. If one person out of 100 clicks on the banner, the CTR is 1%.
Double-click
Paid when its visitor clicks first on the affiliate's link placed on the affiliate's site, then once on the affiliate's site when the visitor clicks a second time.
Drive
This new form of consumption involves ordering online and going to a dedicated space to pick up products by car. This concept is gaining more and more followers in France and has developed strongly through large distribution.
Drop shipping
Stock management technique consisting of letting suppliers manage shipments.
EAN
The EAN (European Article Number) is a standardized barcode accompanied by a 12 or 13-digit product identification number. Each EAN identifies a unique product, its manufacturer, and its characteristics. It is usually printed as a barcode on the label of a product or on the packaging. You can obtain EANs from the manufacturer. If your products do not have a manufacturer's EAN and you need to buy EANs, check directly on the GS1 France website at the following address: http://www.gs1.fr.
Example: The EAN of Colgate Total 75 ml is 4011200296908.
Ergonomics
Study of the relationships between humans and their environment. In our case, it is about improving the web interface
ERP
Enterprise Resource Planning
Product sheet
The product sheet of an online store corresponds to the page detailing all the information about a product in the store's catalog. Optimizing the product sheet is important to succeed in providing all the information about the product. The customer must want to buy the product and add it to the cart easily.
Product feeds
A product feed is an automatic process of distributing the product catalog of an online store on one or more partner sites (price comparators, affiliates, marketplaces, etc.). The product feed consists of product name, description, price, images, availability, etc.
Front office
The front office simply represents the part of your online store that is visible to visitors. This is where they interact to place their orders.
FTP
Acronym for File Transfer Protocol. Allows the exchange of files between 2 computers
Fulfillment
Fulfillment is a service offered by logistics companies allowing you to take care of all actions after placing an order on your store, a Fulfillment service takes care of stock management, order shipment, order invoicing... online store on their computer, often via FTP software or a file manager.
Web Hosting
Is a term that refers to the service provided to internet users of a system to store content, information, images, videos... on a server to make it accessible via the internet.
HTTPS
Protocol to secure a flow via SSL. For example, for payment
Call to action
They are visual elements used to capture user attention to convert them into customers.
It may be in the form of a button, a banner, etc.
KPI
Key Performance Indicator, a term used to refer to a method of measuring performance in terms of predefined objectives.
Landing page
Is a web page, typically accessed by clicking on a link in an email or online advertisement, that allows you to collect visitor information through a form.
Lead
Is a potential customer who has shown interest in your product or service but has not yet made a purchase.
Logistics
Refers to the set of means and methods that implement the organization of a business or service. In e-commerce, logistics is mainly about order preparation and shipping.
Marketplace
An online marketplace is a website or app where products or services from multiple sellers are listed, searched, and ordered.
Merchant
Is a professional who offers products or services for sale.
Migration
Refers to the transfer of data from one information system to another. In the context of e-commerce, it often refers to the transfer of data from one e-commerce platform to another.
Mobile-first
Refers to the design and development approach that prioritizes the mobile version of a website or application before the desktop version.
Multichannel
Is a distribution strategy that involves selling products or services through multiple sales channels, such as online and offline stores.
Omnichannel
Is an integrated approach to sales that provides customers with a seamless shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a physical store.
Open rate
In email marketing, the open rate is the percentage of email recipients who opened the email.
Out of stock
Refers to a product that is not currently available for purchase because it is sold out or unavailable.
Packshot
Is a professional photograph of a product on a white background, typically used for e-commerce purposes.
Payment gateway
Is a service that processes online payments for e-commerce websites and facilitates the transfer of funds from the buyer's bank to the seller's bank.
PIM
Product Information Management, a system used to manage and centralize product information for e-commerce.
Pop-up
Is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface.
Pre-order
Is an order placed for an item that has not yet been released or is not yet in stock but will be available for purchase in the future.
Product bundle
Refers to a marketing strategy where multiple products are sold together as a single package deal.
Product category
Is a classification of products within an e-commerce website, grouping similar or related items together.
Product description
Is a detailed written explanation of a product's features and benefits.
Product feed
The product feed system is generally based on an XML file queried daily by the partners. The XML file includes all the elements necessary for comparators and affiliates (images, descriptions, prices, etc.) who can then take them and present them in a presentation of their choice.
Product image
Is a visual representation of a product, typically used to showcase its appearance and details.
Product launch
Refers to the introduction of a new product to the market.
PLA (Product Listing Ads)
These product ads offer the possibility of double displaying on the same query, by being present both via a traditional ad and via the PLA / Shopping ad, which generates additional sales for the advertiser. On the technical side, product ads are dynamically created by Google from the merchant's product feed, and these ads are composed of an image, the name of the product, the price, and the name of the merchant.
The product feed must comply with Google's guidelines, which are quite strict, so that the feed is validated and can trigger the delivery of ads. Please note that it is necessary, beforehand, to open a Google Merchant Center account to manage this technical aspect of setting up and verifying the flow and related data (transport costs, store address, telephone number, etc.).
Product page
Is a web page dedicated to showcasing a specific product, providing detailed information to potential buyers.
Product review
Is an assessment or feedback provided by customers who have purchased and used a product.
Product variant
Refers to a version of a product that comes in different options, such as size, color, or other attributes.
Promo code
Is a code consisting of letters or numbers that customers can enter at checkout to receive a discount on their purchase.
Purchase order
Is a document issued by a buyer to a seller, indicating the types, quantities, and agreed prices for products or services.
Publisher
Is the person who offers advertisers the use of his websites as advertising distribution media. He is the owner of the sites or his representative.
Remarketing
With remarketing functionality, you can personalize your display ad campaign for users who have already visited your site, and tailor your bids and ads to those users as they browse the web and use apps. .
Responsive design
An online store on which a Responsive design is applied, adapts to any screen size and therefore to any medium (computers or mobiles). All buttons, text or menu adjust according to the size of the screen.
Referral program
Is a strategy where existing customers are incentivized to refer new customers to a business.
Retention rate
Is the percentage of customers that a business retains over a specific period.
Return policy
Is a set of rules and guidelines established by a seller regarding the process and conditions under which customers can return products.
Responsive design
An online store on which a Responsive design is applied, adapts to any screen size and therefore to any medium (computers or mobiles). All buttons, text or menu adjust according to the size of the screen.
ROI
Is the acronym for Return on Investment. The ROI of an ecommerce store corresponds to the ratio between the money gained or lost in relation to the amount initially invested. You can calculate the ROI of an ecommerce site, but also the ROI of a marketing action.
Sales funnel
Is a visual representation of the stages a customer goes through when making a purchasing decision.
SAAS
Software as a Service is a concept of providing computer services or software through the web
SEM
Search Engine Marketing is a term that refers to the cost of advertising campaigns for the search engine. It is based on the use of tools and strategies to increase the visibility and accessibility of a website through search engines.
Search Engine Optimization, also known as search engine positioning, organic search engine optimization or SEO. It is the process of improving the position and visibility of a website in the free organic results of different search engines.
SEO
Search Engine Optimization is the name given to natural referencing. It therefore designates all the techniques (optimization of content and keywords, netlinking, internal networking, etc.) which allow your online store to be best referenced on search engines.
SERPs
Search Engine Result Page. These are the results displayed by search engines based on the terms chosen. When we talk about improving your results in the SERPs for your keywords, this simply means trying to appear in the first results of a search engine when typing a particular keyword.
Shopping cart
Is a virtual cart that allows online shoppers to add and manage items they want to purchase.
SKU
Stock Keeping Unit, a unique identifier for each distinct product and service that can be purchased.
SSL
Security protocol during data exchange
Tracking system Software that records all actions generated by affiliate visitors on affiliate sites.
Click through rate / Click Through Rate
Number of clicks divided by the number of impressions of the banner or link people clicked on.
Conversion rate or transformation rate
Calculated based on the number of visitors to a site, or number of clicks generated by an affiliate. The conversion rate corresponds to the number of customers won over the number of visitors or clicks.
This is the ratio that calculates the proportion of purchases compared to the number of unique visitors on an e-commerce store.
Token
Connection pipe every API must use a token, each Shoppingfeed account has a token.
Session tracking
Tracking technique particularly used within the framework of affiliate programs.
When a click takes place on an affiliate element (link, banner, etc.), the affiliate identifier appears in the redirection URL to the merchant. The affiliate identifier then “follows” the visitor during their visit session and can be retrieved during a possible conversion to attribute the sale to the affiliate.
If the conversion occurs during another visit, session tracking can no longer be used to attribute the sale to the affiliate because their ID is no longer in the landing URL, other tracking techniques like the cookie can then be used.
Post-click tracking
Technical process allowing, via cookies, to follow the Internet user during the search phase on an engine, from their request to the last page of the site they will visit.
Traffic
Traffic simply represents the number of visits you have to your online store.
Order tunnel
This is the journey a visitor takes between the moment he adds the product to the basket and the moment he validates the purchase by making payment. The order funnel must be optimized to avoid cart abandonment.
Social commerce
Is the use of social media platforms to facilitate online buying and selling.
Subscription box
Is a recurring delivery of niche products to customers' doors.
Target audience
Is a specific group of people at which a product or service is aimed.
Upsell
Is a sales technique where a seller induces the customer to purchase more expensive items or upgrades.
User-generated content
Is content, such as text, images, or videos, created by users of a product or service.
UI & UX
A responsive site adapts to any medium, regardless of the screen size. The buttons, text and even the menu adjust according to the width of the screen.
A visitor has filled his basket, he is about to proceed to payment but for some reason, he decides not to purchase the selected products. You have just encountered shopping cart abandonment.
a platform that is connected and exchanges data with Shoppingfeed.
UPC
The UPC (Universal Product Code) is a 12-digit bar code commonly used for retail packaging in the United States.
Example: The UPC of the Amazon Kindle e-book reader is 892685001003.
VAT
Value-Added Tax, a consumption tax placed on a product whenever value is added at each stage of the supply chain.
Virtual storefront
Is an online retail presence where customers can browse and purchase products.
Web design
Is the process of designing and creating websites.
Web development
Is the work involved in developing websites for the internet.
Webinar
Is a seminar conducted over the internet.
Wireframe
Is a visual guide that represents the skeletal framework of a website.
URL rewriting
Still with the aim of optimizing the natural referencing of your online store, it is advisable to personalize the URL of your pages by using strategic keywords which correspond to your articles. For example, instead of having a URL like www.name-of-site.com/clothing-12345abcd, it is better to rewrite your URL to optimize it as follows: www.name-of-site/clothing -long dress.
Single visitor
Single click identified as coming from a single station (IP), within a variable period of time depending on the case. To recognize the click, the site editor must use cookies.
Web service
The term Web service refers to the APIs offered by certain service providers such as (Amazon EC2 (their web service allows you to create/start instances of virtual machines)). The APIs offered by these service providers often make it possible to carry out the same operations that can be carried out via their website but using a programming language.
Web-to-store
This term is used to illustrate the process of finding out about a product online and then going to a store to purchase it.
The stage of searching for information on the Internet is indeed very popular with consumers who continue to make the vast majority of their purchases in physical stores.
XML
File format, formatted by tags (example: <tag>data</tag>)