1. Where to find the app
To activate this application in your Centric Shoppingfeed account:
1. Go to the Apps section of your Centric Shoppingfeed account
2. Click on the Benchmark Pricing app.
2. Selecting products to monitor
To start monitoring, you must select the products you want to track:
1. Go to the "Platforms" section and search for the platform named: offers-monitoring (accessible from the "Platforms" section or via this direct link).
2. Then select the products as usual (full catalog, by category, or by SKU). You can also apply rules or segmentation.
3. Data used in this platform includes: id, name, ean, description, price, shipping cost, stock, brand, image_url, asin, original price, category.
Once selected, the app will begin collecting data from the connected platforms.
3. Platform connections
Amazon
• Connection to the Amazon Buybox feature is the same as connecting the Amazon channel in Centric Shoppingfeed. Once credentials are provided and the app is authorized, the system retrieves initial data using EAN and ASIN.
• Once matched, we receive notifications when the Buybox changes or a new competitor appears, enabling near real-time updates.
Mirakl Marketplaces
• In the Repricing app, select the Mirakl option to connect your Mirakl marketplaces.
• A selection menu will appear where you can filter by country or search for the marketplace name to add it.
• Once connected, the app uses EAN and SKU to identify your products and start monitoring.
• Competitor prices are updated regularly (frequency can be customized).
4. App features
Competitor price monitoring
- For Mirakl:
• The app retrieves competitor prices and data for each product.
• View minimum prices, differences from average prices, and filter up to 15 key competitors.
• All data is exportable in CSV, Excel, XML or via custom URL.
- For Amazon:
Monitoring focuses on the Buybox. The app collects:
• Buybox price
• Number of competitors
• Identity of the Buybox holder
• Product position within its category
• These insights help you evaluate whether it's worth adjusting your price to win the Buybox.
Repricing (price adjustment)
The Repricing feature allows you to adjust your prices based on competitor data.
Steps to configure repricing:
1. Use the collected data with the supplemental feed feature to re-import competitor data into your products.
2. Then use the Rules tool in Centric Shoppingfeed to transform your product prices. Example configurations:
• Never go below a minimum price
• Adjust price based on minimum or average competitor prices
• Prioritize specific competitors
For Amazon, you can also create rules based on:
• Distance from Buybox
• Number of competitors
• Product popularity
These strategies help optimize pricing, and it’s important to create fallback pricing rules for safety.
5. Additional Information
All collected data can be used for detailed analysis or as a supplemental feed to automate pricing rules in marketing campaigns.
Available formats:
• CSV, Excel, XML for manual file exports
• Dynamic URL for automation (repricing, campaigns, etc.)
Tips for optimal use:
• Define minimum price thresholds
• Analyze main competitors to smartly adjust prices
• Set rules per platform and product
• Use refresh frequency suitable to your market and competition
With this app, master your pricing and gain a competitive edge! 🎯